Launching a Content Strategy in 30 Days
WEEK 1: Audit Yourself
Before creating content, you need clarity. Week 1 is about understanding who you are, who you serve, and how you show up.
Understanding Your Brand
Your brand is who you present yourself as and how people experience you - on and offline.
Voice and Tone - How do you sound when you communicate? What is your personality, language and energy when you show up online?
Visual Identity - The elements that represent your brand including colors, logo, fonts, and overall aesthetic.
Values - What principles guide your messaging and decisions?
Experience - What expertise and experience shape your authority in your niche?
Understanding Your Audience
Who are you creating content for?
Who are you best positioned to help?
What problems or frustrations does your audience experience?
What motivates their decisions?
Where does your audience spend their time?
Where do they consume content or look for resources?
To truly help your audience and stay aligned with your purpose - you need to understand them first.
Understand Your Resources & Skills
You are only as strong as your weakest link, which is why it’s important to understand your strengths and limitations.
If you’re a solepreneur, you may need tools or systems to help plan and schedule content in advance. If you work with a team, clarity about roles and responsibilities will help manage expectations and maintain consistency when executing your content strategy.
WEEK 2: Content Pillars and Content Style
Content pillars should be topics that you can speak about naturally and consistently. They should be intentional in responding to your ideal audience’s real pain points.
These are the topics you want to be known for so you need to show up consistently with authority and value.
My recommendation is to start with 2-3 pillars and observe for what comes easily, and what you may need to pivot, refine, or niche down over time.
Pick Your Content Styles
You cannot be all things to all people. By putting yourself where your ideal audience is and committing to a content style that aligns with your strengths, you position yourself to show up in the right place with exactly what your audience needs to solve their problems.
Inspirational Content motivates your audience by sharing encouragement, perspective shifts, and visions for what is possible.
Educational Content teaches your audience by breaking down broad concepts into practical, digestible pieces of information.
Conversational Content sparks dialogue and builds connection through relatability and authenticity.
Entertaining Content captures your audience’s attention through humor, storytelling, or creative expression.
Community Content invites people to connect over shared experiences, values, or beliefs.
WEEK 3: Create Content
Not everyone needs to be shaking their thing on Tiktok and not everyone needs to be on every platform. The key question, which you answered on Week 1 is: Where does my ideal audience actually spend their time? That is where your content should live.
What should your content be about?
Your content should respond directly to the challenges, questions and gaps you uncovered in Week 1. Think of your content as a gallery of answers that support, guide and serve your ideal audience.
And remember, don’t limit yourself to social media. Your content can also look like:
Email Newsletter
Blog Post
Pre-recorded Webinar
Podcast
Digital Download
The goal here is to reset or kick off your online presence. Done is better than perfect. You can refine and improve over time, but first you have to start.
Week 4: Go LIVE!
This is not the time to post and ghost. As your content starts going live, pay close attention to analytics and actively engage with your followers or subscribers. These insights will help you understand what type of content you should create more of moving forward.
