How often should creators post on social media?

Post new content frequently, but only at a pace that is realistically sustainable for your schedule. Without a posting strategy or tools to help you distribute content, you risk burnout and hitting a plateau that can make it harder to bounce back.

How do I start creating content as a beginner?

Start by choosing topics you enjoy or know well and a communication style that feels natural (like teaching or entertaining). Pick a format (video or writing) and a creator you enjoy watching. Homework: create one piece of content using your inspirational creator’s structure and cadence as inspiration—don’t copy. Don’t overthink editing, scripts, or captions. The goal is to start and see how the process feels. Practice makes progress.

How can content creators attract brand partnerships?

To get on a brand’s radar, your content should show why you’d represent them well and you should do outreach to put yourself on their radar. How you introduce yourself and communicate collaboration ideas matters. In Creator Office Hours, I audit your current process and build a plan to help you do this without feeling like you’re faking it.

I'm follower count isn't growing. Should I start a new account?

A new account can help because algorithms often favor new profiles. But if you start a new account and do the same thing you were doing before, expect the same results. Unless you have a plan to hit the ground running and attract the right audience consistently, stick with your current page and strengthen your content planning skills.

How much should I charge for brand deals?

It depends. Pricing varies based on content type, timeline, usage or licensing, audience size, campaign goals, quality, and deliverables. If someone suggests a number without evaluating these elements, be cautious. I believe creators should have a minimum baseline cost, which is why I take a personalized approach to finding your rate during Creator Office Hours.

How did you learn content creation?

For many years, I was the brand—leading digital and experiential marketing campaigns for household-name companies. I started creating content as a hobby and used my professional marketing background to grow it into a well-paid content creation business. Now I help creatives do the same.